Kentucky distiller Bill Samuels, Sr., founder of Maker's Mark, set out to make a better tasting bourbon whisky. What he discovered was that if you used winter wheat in the mash instead of the traditional distiller's rye, your bourbon whisky was smoother and less bitter...and that's made all the difference

Made to the same formula since 1795, Jim Beam White Label is aged for four years in oak barrels to create a smooth, mellow taste with hints of spice.